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Getting
your management team on the same page thinking in a forward direction,
without blinders, is the very essence of strategic planning.
Easy to do, right...?  WRONG!
But,
our UnCommonly sensible
approach can make your strategic planning seem easier.
First of all, we break planning into seven steps and three categories:
1)
preplanning 2)
planning 3)post
planning
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Ideally, these steps
span at least 60-90 days to allow your team time to gather the needed
information, "dwell" on the process, consider alternatives and
develop consensus. We meet briefly with key managers at the beginning;
assign weekly projects to keep the process going; and then conduct
a two-day workshop to help you to pull all of the pieces together and
to make sure your plans are internally consistent.
The
two day program can run consecutively or be separated by several weeks,
depending on your requirements.
Day
One
Guiding
your team:
- To
create
your company's Vision, Value and Mission statements.
- Through
a situational analysis. This includes a traditional "SWOT
analysis" of internal strengths and weaknesses, external opportunities
and threats; a look at your competitive positions, market trends
and so forth.
- Toward
developing corporate objectives.
These will be honed until
they are specific, achievable and measurable.
Day
Two
Focusing
your team:
- On
drafting a positioning statement. This forces you
to define your corporate differentiation and place in the market,
with a focus on your company or brand's benefit and reasons why (support
for that benefit).
- On
developing strategies
by function. It is most important here to consider multiple
strategies for each objective before selecting those judged best.
- On
laying out a tactical, action plan with steps, timing,
responsibilities, milestones, and monitoring methods all defined.
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