|Jon Ragatz Consulting|
|The MOST Grid©|
The MOST Grid© is a strategic planning tool developed by Jon Ragatz to outline marketing strategy.
In its simplest form, shown here, one can clearly see what the major marketing objectives for a company or brand are and what strategies & tactics are associated with each (hence, the color coding used). In addition, the MOST grid outlines who will be responsible for each tactic and estimates how much this will cost. All on one page!
Some of the things we keep in mind while developing a MOST grid:
The importance of proper planning in marketing cannot be underestimated, and the use of this tool, by a trained developer like myself, will help provide more realistic and achievable marketing plans, and guide their implementation.
|Contact me to discuss how I can help you with developing your marketing strategies.|
|© 2000-2013 Jon Ragatz Consulting|