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Marketing
Services
- Focus
groups -- planning, moderation, analysis, reporting
- On-line
marketing research studies -- questionnaire development, placement,
analysis, reporting
- Brand
name development-- developing branding strategies and brand names
- Marketing
audits -- analyzing your marketing function and recommending improvements
- Marketing
plans -- developing and critiquing conventional or sustainably-oriented
marketing plans for products, services and nonprofit organizations
- New
product development -- developing, launching or managing new products
and services that are environmentally and socially responsible
- Positioning
development -- developing brand or company
positionings
- Product
line reviews -- analyzing your product line for opportunities to
increase profits through item reduction and streamlining
- Promotion
development -- planning, execution, analysis
Sustainable
Planning Services
- Marketing
& Business Plans -- developing and executing sustainable marketing
and business plans for products, services and nonprofit organizations
- Strategic
Plans -- developing and executing sustainable strategic plans for products,
services and nonprofit organizations
- Transformation
-- how to transform an existing brand or company, often through sequential
steps, into one that leaves a smaller environmental footprint, often
while improving profitability
Other
Services
- Training
workshops -- offered in the USA and foreign locations on various
topics including positioning, branding, SWOT analysis, managing across
the product life cycle, etc.
- Strategic
planning workshops -- on and off site facilitation workshops for
your organization's strategic planning
- Workshop
facilitation-- conducting in-house or off-site company training workshops
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