Marketing Teacher is an on-line, free resource for "marketing learners". An excellent summary resource for most important marketing concepts. http://www.marketingteacher.com/

General information on developing media plans: http://www.businesstown.com/advertising/basic-media.asp

Marketingpower.com provides useful articles, tools and occasional free on-line workshops. This site is managed by the American Marketing Association. http://www.marketingpower.com

Touchpoint.com integrates on-demand printing and mailing services, on-line. It is an excellent resource for small and large businesses alike who need personalized, high quality cards or post cards produced and mailed quickly (often within 24 hours). Their newest product (Touchpoint Mail for Outlook) can be done right from your own desktop. Costs are quite affordable, too, ranging from about 65 cents per unit (including postage) for subscribers to a couple of dollars for "pay as you go" plans. This will save most smaller companies lots of time, headaches and money. Most importantly, it helps you improve your relationships with your customers. http://www.touchpoint.com

Catalina Marketing—those checkout coupons with the red stripes, and other marketing services: http://www.catmktg.com/

News America (http://www.smartsource.com, 800-727-2695) and Valassis (http://www.valassis.com, 734-591-3000) are the two leading suppliers of free-standing inserts in the country, those four-color coupons that come with your Sunday paper about 40 times per year (excluding major holidays).

Ad Critic profiles recent TV advertising. Site temporarily down: http://www.adcritic.com/

SKU Finder lets you find basic information on many individual "stock keeping units" of many products in many categories. Profiles each sku in depth by providing nutritional information, product ingredients, even planogram information used by retailers: http://www.skufinder.com/

Trendwatching.com is for marketers, entrepreneurs, senior management, analysts, start-ups, new business directors, researchers, management-consultants, product managers, investors, MBA students, fellow trend-watchers, trend-spotters and trendsetters. www.trendwatching.com

Adflip claims to be the world's largest archive of print ads, which are categorized by decade and product: http://www.adflip.com/

Valpak couponing's home page. Provides on-line coupons by zip code: http://www.valpak.com/index.jsp

NAICS (formerly SIC) codes: http://www.census.gov/epcd/www/naics.html

PaloAlto Software automates many planning processes with their wizard-driven software for marketing plans, business plans, advertising plans, and others. Sample marketing and business plans and all their components, including good examples of executive summaries, are available free from these sites: http://www.mplans.com/spm and http://www.bplans.com/sp/index.cfm?a=bc and http://www.paloalto.com

To access a fairly complete list of brand naming companies, click here. Be sure to check out A Hundred Monkeys at http://www.companynamesbusiness.com. They are outstanding in their field and offer a unique, insightful, human approach to brand naming.

The American Marketing Association: http://www.ama.org/

NetMBA.com is a useful reference site covering over a dozen topics like the marketing mix, market segmentation, pricing strategy, etc.: http://www.netmba.com/marketing

Important legal reference. Legal terms, laws, forms, and FAQs. www.nolo.com

Business Owners' Toolkit is a useful reference for small business owners. This direct link gows right to their marketing section: http://www.toolkit.cch.com/text/P03_0101.asp

Word of Mouth Marketing Association defines and outlines the many tools that are availalbe to promote word of mouth advertising. Case studies, conferences, ethics. www.womma.org

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