|
Jon
Ragatz |
|
 |
1998 - present |  |
 |
 |
RETURN |  |
||
| UnCommon Sense Consulting (San Diego), Principal | |||||
|
Provides
companies and organizations of all sizes with assistance in socially responsible
marketing, planning and growth issues, including brand management, PR
support, new
product development, strategic planning, focus
group moderation, on-line marketing research, and training workshops.
Representative clients include: Endangered Species Chocolate Company,
Andersen's Soups, and the University of Phoenix.
|
|||||
 |
|
||||
| University of Phoenix (San Francisco, San Diego), Adjunct Faculty Member (1998 to present) | |||||
|
Teaches
graduate and undergraduate marketing, market research, PR, advertising,
international business and sales management courses (evenings), both in
the classroom and on-line.
|
|||||
|
|
||||
|
The Bright Green MBA (Marshall Goldsmith School of Management, Alliant International University, San Diego), Adjunct Faculty Member (2010 to present) The Green MBA (Dominican Univeristy of California, San Rafael) Adjunct Faculty Member & Student Mentor (2003-2009) |
|||||
| Teaches graduate sustainable marketing and consumption courses, with emphasis on social responsibility, the "triple bottom line", sustainable business practices, and cause marketing. | |||||
 |
 |
||||
|
|
1997- 1998 | |
|
|
|
|||
| Made In Nature,Sebastopol CA | |||||
Startup
organic foods company that marketed chilled beverages and dried fruits/vegetables
throughout North America in natural food stores and chain supermarkets.
Vice President of Sales and Marketing: tripled monthly sales volume; developed a national sales, broker and distributor network; developed all sales policies and procedures, product pricing and trade/consumer promotions; established a chilled delivery distribution network; aided in the sale of the company to Vacu-Dry, a leading apple processor (now part of Tree Top). |
|||||
|
|
||||
|
|
1993 - 1997 | |
|
|
|
|||
| Alta Dena Dairy, Industry, CA | |||||
| A $180 million dairy products company then owned by Bongrain S.A. of France and now part of Dean Foods. | |||||
|
|
||||
| Director of Sales and Marketing (01/97 - 06/97) | |||||
for the Natural and Branded Products Division, with $40 million in sales
to natural foods retailers and distributors, chain supermarkets and direct
home delivery. Marketed, advertised, developed new products, performed
sales/broker/distributor management, strategic planning, public relations,
market research and P&L, while managing a 10-person professional staff.
National brands included: Alta Dena, Yogurt Drinkables, Natural Select. |
|||||
|
|
||||
| Director of Marketing (03/93 - 12/96) | |||||
reporting
to President/CEO. Three-person marketing group launched or restaged eight
new products in 1996; increased total brand awareness from 77% to 92%
over two years and developed a comprehensive strategic plan for the Natural
Foods industry. Managed a four-person product development staff for 18
months as acting R&D Director. |
|||||
|
|
||||
|
|
1985-1991 | |
|
|
|
|||
| Nestle USA (Carnation) Glendale, CA and Nestle, S.A. Vevey, Switzerland | |||||
| Purchasing Manager (01/90 - 04/91) | |||||
for
packaging/premiums/print. Managed five purchasing professionals, a $50
million materials budget and outside contract manufacturing. Identified
and negotiated multi-million dollar cost savings |
|||||
| |
|
||||
| Nestle
S.A. Marketing and Strategic
Planning Manager (06/88 - 12/89) |
|||||
based
in Switzerland. Responsible for evaluation and coordination of
worldwide strategic plans, product cross-fertilization, new product introductions,
and advertising/packaging strategies for chocolate beverage brands including
Nestle, Quik, Milo, and Carnation (combined worldwide market share
of 50%). |
|||||
|
|
||||
| Carnation Company Marketing Director (04/87 - 05/88) | |||||
for
milk and chocolate beverages. Managed brands contributing $300 million
in sales and 20% of corporate profits, developed long-term business strategies
and plans, and managed a department of seven marketing professionals.
Generated record share and profits for Carnation evaporated milk and hot
cocoa lines through: major packaging changes; identification and implementation
of annual cost of goods savings exceeding $4 million; focus on milk advertising
on growing Hispanic segment which led to the first brand (+5%) and category
volume increases (+3%) in 34 years. |
|||||
|
|
||||
| Carnation Company, Product Manager (02/86 - 0/-87) | |||||
for
milk and chocolate brands. Held successive one-year positions on each
business segment, managing $30 million trade/consumer budget, and a five-person
staff. |
|||||
|
|
||||
|
|
1980-1985 | |
|
|
|
||
| Richardson-Vicks, Inc. (now a P&G company) Wilton, CT | ||||
| Product Manager, Assistant Product Manager, Product Assistant, and District Salesperson. | ||||
Progressive
assignments in skin care categories, including managing Oil of Olay brand
($100 million), Clearasil, and skin care new products. Activities included
development/evaluation of advertising, media plans, consumer & trade
promotions, sales & merchandising materials, packaging and market
research, forecasting, production planning, pricing, product testing,
budgeting, and testing & launching of line extensions. |
||||
|
|
|||
|
|
1976 - 1977 | |
|
|
|||
|
J. Walter Thompson Company, Chicago, IL | |||
| Market Research Analyst/Focus Group Moderator on Kraft, Oscar Mayer and Seven-Up accounts | ||||
|
|
|||
|
|
EDUCATION | |
|
|
|
||||
| Master of Management (MBA), Northwestern University, J.L. Kellogg Graduate School of Management, Marketing, Finance and International Management, December 1979. | ||||||
| |
|
|||||
| Bachelor of Arts, DePauw University, Communications, June 1975. | ||||||
|
|
|||||
| RETURN |
|
|
|
|
|
|
|
|||
|
 |
       |
 |
|
 |
© 2000-2010 UnCommon Sense Consulting |  |