Click for printable resume of Jon Ragatz, Master of Management, Certified Advanced Facilitator

JON has been a marketing practitioner since 1976. He has a Master of Management degree from Northwestern University with an emphasis in marketing, finance and international management.

Before starting a consulting practice in 1998, his career focus had been on classic brand management for such global brands as Olay, Carnation, and Nestle Nesquik; regional brands like Alta Dena; and startups like Made In Nature. His domestic and international assignments have covered broad functional areas including advertising, PR, market research, sales management, brand naming, consumer & sales promotion development, new product development, R&D, purchasing and strategic planning. His international experience includes two years with Nestle SA in Europe.

Jon is a faculty member of the University of Phoenix in San Francisco and San Diego, where he has taught graduate and undergraduate marketing and management courses both in the classroom and on-line since 1998; and, he is an adjunct faculty member in the Pathways Program for working adults at Dominican University of California. Formerly, he taught seven years in the Green MBA program at Dominican University of California and two in Bright Green Program at Alliant International University in San Diego.

 

 

Strategic Partner

DIGITAL HIVE. I work in close, seamless collaboration with a talented design and creative development group called Digital Hive which is headed by Lisa "Sonora" Beam, a Green MBA graduate, lecturer and author of The Creative Entrepreneur. My work with Digital Hive helps clients with a green, sustainable, social or "eco" focus to enhance their messaging through words, pictures, graphics, colors, imagery and symbols that resonate emotionally with their consumers (often so called "LOHAS" consumers, those who follow a lifestyle of health and sustainability). Needless to say, this can significantly strengthen these organizations' web sites, consumer packaging, brochures, print advertising, and more.