Click picture for full resume Jon Ragatz, MBA

JON has been a marketing practitioner since 1976. He has an MBA from Northwestern University with an emphasis in marketing, finance and international management.

Until beginning UnCommon Sense Consulting in 1998, his career focus had been on classic brand management for such global brands as Olay, Carnation, and Nestle Nesquik; regional brands like Alta Dena; and start-ups like Made In Nature. His domestic and international assignments have covered broad functional areas including advertising, PR, market research, sales management, brand naming, consumer & sales promotion development, new product development, R&D, purchasing and strategic planning. His international experience includes two years with Nestle SA in Europe.

Jon is a lead faculty member of the University of Phoenix in the San Francisco bay area, where he teaches graduate and undergraduate marketing and mangement courses both in the classroom and on-line; and he is an adjunct faculty member in the Green MBA program at Dominican University of California that focuses on environmental sustainability and social responsibility in business.

He is a member of the Board of Trustees for the Institute for Environmental Entrepreneurship.

 

 

Strategic Partner

DIGITAL HIVE. We work in close, seamless collaboration with a design and creative development group called Digital Hive which is headed by Sonora Beam, a Green MBA graduate. Our work with Digital Hive helps our clients with a green, sustainable, social or "eco" focus to enhance their messaging through words, pictures, graphics, colors, imagery and symbols that resonate emotionally with their consumers (often so called "LOHAS" consumers, those who follow a lifestyle of health and sustainability). Needless to say, this can significantly strengthen these organizations' web sites, consumer packaging, brochures, print advertising, and more.